Andrea Persily

Andrea Persily

Andrea Persily has significant experience as a CFO and COO in the Digital Content, Education, FinTech, Health & Wellness sectors. After beginning her career at Smith Barney, Ms. Persily joined Primedia, where she quickly grew to CFO of the Business to Business Group, overseeing strategy, financial planning, and analysis for a $350M division. She was later tapped to lead Prism Business Media (a subsidiary of Primedia) as COO, overseeing 300 employees. Later, as part of her work as CFO and COO of Spafinder Wellness, she led the spin out Booker.com, a SaaS appointment booking product, into a separate entity for which she helped obtain Series A funding. She also served as the Managing Director of WellTech Funding, a seed fund that invested in health and wellness tech startups. In 2017, Ms. Persily joined FLG Partners, bringing significant experience in M&A transactions, organizational design, and re-engineering while focusing on Media, FinTech, SaaS, and Health & Wellness. She joined FLG client Great Minds, a premier K-12 educational publisher, as a full-time CFO for over six years. There, she oversaw Finance, Accounting, Tax, Treasury, Operations, IT, and HR while converting the company’s organizational structure from a nonprofit to a public benefit corporation, setting up its first option plan.

Ms. Persily holds a BA in Economics from Cornell University and an MBA in Finance/Strategic Management from The Wharton School.