Understanding the Quote-to-Cash Process for Enterprise SaaS
By Eric Mersch
What is Quote-to-Cash? Quote-to-Cash (Q2C) refers to the entire lifecycle of a deal. It begins by providing a prospect with an initial quote and ends upon receipt of payment. Q2C requires cross-department collaboration to ensure the success of the company’s go-to-market (GTM) success. Chief Financial Officers must understand the full…Read More
Read MoreIs Your CFO Driving ROI? Here’s How to Measure Their Success
By Bob Finley
“Price is what you pay; value is what you get.” This is what a shrewd, successful, and sharp Board Member and colleague, Jon Hallett (who presently serves on a variety of tech and VC boards), shared at a Board Meeting I attended. This sentiment stayed with me, and I often…Read More
Read MoreDeveloping Soft Skills and Decoding VC-Speak – A Guide for First-Time CEOs and CFOs of Venture-Backed Companies
By Bill Beyer
As a Fractional CFO for multiple venture-backed companies (typically three at a time), I am often asked where I spend most of my time. Although my duties and contributions vary, the answer is: (i) fundraising; both debt and equity, (ii) investor relations, and (iii) planning; both strategic and operating plans….Read More
Read MoreIntegrity and Ethics in the CFO Role: Leadership by Example
By Heather Ogan
Integrity and ethics: few concepts are as essential and frequently debated in the corporate world, particularly in finance. These values form the backbone of trust between an organization and its stakeholders—employees, customers, investors, and society. The CFO’s role in establishing and maintaining this trust cannot be overstated. As companies grow…Read More
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