Evaluating the ROI of Inbound Marketing Strategies for SaaS companies
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Overview SaaS companies that provide software services at low price points need to use low unit cost Inbound Marketing strategies because unit profit is so low. This dynamic is also common among Business-to-Consumer companies that offer low-cost apps with inbound marketing tactics to generate maximum awareness, adoption, and conversion among…Read More

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“Speed to Exit”: How to Get an IPO Closed in Record Time
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We’ve all heard the phrase “Speed to Market.”  But how many have heard “Speed to Exit?”  Probably not many, since I just created it.  It really is a phrase that should be part of every CFO’s vocabulary.  Speed to exit is the driving force to get a liquidity event, like…Read More

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The Evolving Role of the CFO: the De Facto Chief “Growth” Officer
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We all learned in 2020 that the world can change in an instant. Shifts happen faster. Effects last longer. And impact reaches wider. Markets no longer transform in years. Instead, they shift in weeks or months. Adaptability is a necessity, and it forces a growth mindset that involves moving fast…Read More

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How to Get on a Corporate Board
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Because part of FLG’s consulting practice is to counsel corporate boards, we’re often asked about how a C-suite executive finds and secures a corporate board seat. The short answer is: “planning, persistence and patience.” Identifying Board Opportunities: Network, Network, Network In many respects the process of finding and being selected…Read More

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