The Unique Challenges of Enterprise SaaS
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There are many ways to classify SaaS companies, but differentiating companies based upon their customers presents the best approach for assessing and measuring your business. Using a customer-centric definition highlights the key operational differences that drive strategic decision making as well as the relevant key performance indicators. We typically classify…Read More

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A Roadmap to Outsourcing C-Suite Talent: When and Why?
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Founders of startups (specifically companies already generating revenue) face a challenging set of priorities. They must focus on setting the right strategy while leading multiple functions (Finance, HR, Legal) as they grow their companies.   They don’t yet have the scale to hire a fulltime, C-Suite executive team but they still…Read More

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Evaluating “Good Growth” in SaaS Companies
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As CFO strategists, we are often asked “how fast should I grow?” This is a complex question requiring detailed review of the company’s product market fit and go-to-market strategy. We use a mix of unit economics and higher-level revenue growth and profitability margins to answer this question when it comes…Read More

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SaaS Company Benchmarking: Leveraging Metrics for Performance Insights
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In the many years I’ve worked with SaaS companies, I continue to observe a surprising lack of standardization of SaaS metrics and performance reporting. My experience reinforces the fact that SaaS business model variants and approaches to measuring performance via metrics are still very much undefined. This is true even…Read More

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