Building a Strong Finance Team: Five Essential Ingredients
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In my over 25 years in finance and public accounting, I have personally led a multitude of talented teams across industry sectors and at startups to enterprise-level companies. In my experience, I find that there are at least five essential ingredients for finance leaders to keep in mind when identifying,…Read More

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Looking Back and Looking Forward to 2022 – A New Year with New Opportunities
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As we all know, 2021 has been a challenging year for so many, and on so many fronts.  The continued pandemic, business disruptions, employee turnover, demand and supply imbalances, supply chain hiccups, creeping inflation, and ever-changing politics.   You name it, it’s happened somewhere, sometime over the past year.  But somehow,…Read More

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CFO Guidance: How to Build Your Relationship with the Board
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The CFO is one of a company’s key leaders interacting with the Board of Directors, second only in importance to the Chief Executive Officer. A good working relationship between the Board and the CFO is critical to your company’s success.  The foundation of that relationship should be built on mutual…Read More

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Evaluating the ROI of Inbound Marketing Strategies for SaaS companies
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Overview SaaS companies that provide software services at low price points need to use low unit cost Inbound Marketing strategies because unit profit is so low. This dynamic is also common among Business-to-Consumer companies that offer low-cost apps with inbound marketing tactics to generate maximum awareness, adoption, and conversion among…Read More

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