FLG works with startups, from seed stage to emerging, often referred to us by venture capital firms, private equity firms, private investors, law firms and bankers.
These rapidly evolving entities need to raise capital, hire talent and build infrastructure. They need to establish brand traction with their customers and sales channels, gain investor confidence, create convincing proof of concept, stabilize their cash burn, establish planning processes, and wrap it all around a compelling brand story. They must grow organically while juggling extreme operational and financial pressures, a young and changing organization, shifting business models, lack of policies and infrastructure while they rein in inefficient spending habits.
FLG Partners assists startup CEOs and their boards set clear and measurable objectives, build financial controls and standards, add systems and reporting mechanisms, fundraise for growth (angel, seed, A/B rounds), and create organizational structure. Our CFOs establish disciplines in new companies from human resources to cash management, from forecasting to demand planning. They identify effective strategies for scaling business and help build company culture.