FLG works with consumer-facing and consumer-driven companies, from seed stage to emerging to enterprise. While in the past, these marketing and sales-focused organizations were relatively straightforward to manage from an accounting and finance perspective, the introduction of the internet has sparked new business model paradigms. Consumer loyalty is ever more fickle and can switch quickly, requiring constant innovation on the part of consumer products companies. Subscription models (Birch Box, Stitch Fix), direct-selling models (Stella & Dot, Mayvenn) and hybrid “own/rent” retail, wholesale, distribution and marketing partnerships are reshaping consumer firm economics and increasing the complexity of financial management. Supply chains which leverage new technologies and supplier capabilities (across global sources), requires consumer products CFOs to be nimble and vigilant as they look for new opportunities to add value. Inventory management skills are critical to optimize cash flow and profitability and manage metrics from product costing to pricing, inventory turns and margins.
Experienced consumer industry CFOs are able to work across functions to set performance targets at both top-line and product-line levels to embed a culture of accountability throughout their organizations. And the best consumer CFOs will operate as interchangeable with their CEOs for decision making around long term strategy, customer retention, technology shifts, and marketing investments (towards digital, social and mobile and away from more traditional standard TV, Print, Radio).
What Our Consumer Clients Say
“FLG Partners provided seasoned talent in Laureen DeBuono, as Interim CFO for over two years, to help scale Rodan+Field’s business, both operationally and strategically from $300M in net revenues in 2014 to $1.2B in 2016. What they delivered speaks for itself; a 5 year strategic plan including an annual operating plan, a new finance team, a renegotiated $200M line of credit and exit scenarios and strategies for the company. We would recommend FLG to any company looking for top-tier financial expertise and advice when scaling for explosive growth.”Diane Dietz, CEO, Rodan + Fields
Hustle engaged FLG when we started scaling rapidly after our Series B. Patty Fukami joined our team and seemingly overnight leveled up our entire Finance operation, including accounting, billing, and FP&A. Beyond that, she has been a true partner to me as CEO in growing the business and has become a highly respected leader at the company, shifting Hustle’s entire culture to be more financially prudent and to make better decisions for the long-term financial health of the business.Roddy Lindsay, CEO and Co-founder, Hustle
“Mayvenn brought on FLG at a time when our finance department was in really bad shape. Within sixty days of coming on-board, our books were completely cleaned up, compliance and processes completely re-designed, and the right, full-time hires were made to ensure continuity. FLG was able to pair us with a partner, Patty Fukami, who had the appropriate expertise, but who was also a good cultural fit. This firm is highly professional and has integrity. I’m very pleased with them and recommend them to any company looking to either turn around or take their finance department to the next level.”Diishan Imira, CEO, Mayvenn
We engaged FLG Partners in early 2018 to assist us with a CFO transition, to mentor and build-out the Finance team, as well as to address and resolve certain complex finance and tax issues. Our FLG Partner, Laureen DeBuono, has spent the year working with me and our HotelTonight team closely, and we have built a world-class Finance team, resolved the prior finance and tax issues, and are poised for continued strong success and growth. I have been very pleased with the skills and “gravitas” that our FLG Partner brought to the assignment.Sam Shank, CEO, HotelTonight