FLG works with consumer-facing and consumer-driven companies, from seed stage to emerging to enterprise. While in the past, these marketing and sales-focused organizations were relatively straightforward to manage from an accounting and finance perspective, the introduction of the internet has sparked new business model paradigms. Consumer loyalty is ever more fickle and can switch quickly, requiring constant innovation on the part of consumer products companies.  Subscription models (Birch Box, Stitch Fix), direct-selling models (Stella & Dot, Mayvenn) and hybrid “own/rent” retail, wholesale, distribution and marketing partnerships are reshaping consumer firm economics and increasing the complexity of financial management. Supply chains which leverage new technologies and supplier capabilities (across global sources), requires consumer products CFOs to be nimble and vigilant as they look for new opportunities to add value. Inventory management skills are critical to optimize cash flow and profitability and manage metrics from product costing to pricing, inventory turns and margins.

Experienced consumer industry CFOs are able to work across functions to set performance targets at both top-line and product-line levels to embed a culture of accountability throughout their organizations. And the best consumer CFOs will operate as interchangeable with their CEOs for decision making around long term strategy, customer retention, technology shifts,  and marketing investments (towards digital, social and mobile and away from more traditional standard TV, Print, Radio).

Aircraft Technical Publishing ConsumerSaaS Interim CFO Private
Anki ConsumerElectronics Interim CFO Private
Backblaze, Inc. ConsumerSaaS Private
BakBone Software, Inc. ConsumerSoftwareTechnology Board Advisory Public
Bitcasa, Inc. ConsumerSaaS Interim CFO Private
BookRenter.com, Inc. ConsumerE-Commerce Due Diligence Private
BuildDirect, Inc. ConsumerE-Commerce Interim CFO Private
Catch.com ConsumerSaaS Permanent CFO Private
ClubOne, Inc. ConsumerLeisure Interim CFO Private
DVDPlay, Inc. ConsumerRetail Interim CFO Private
EcoLogic Brands, Inc. ConsumerConsumer Products Financial AdvisoryPermanent CFO Private
Golden Baseball League ConsumerLeisure Interim CFO Private
High Water Brewing Company BeveragesConsumer Interim CFO Private
Hotel Tonight ConsumerE-Commerce Interim CFO Private
Imation Corp. ConsumerConsumer Products Executive Coaching Public
M-Factor, Inc. ConsumerSaaS Permanent CFO Private
Maverick Brands, Inc. BeveragesConsumer Interim CFO Private
Mayvenn ConsumerE-Commerce Interim CFO Private
Mixercast, Inc. ConsumerInternet Financial Advisory Private
MyShape, Inc. ConsumerE-Commerce Interim CFO Private
Narrative AB ConsumerHardware Interim CFO
Nextbit ConsumerMobile Interim CFO
OpenGov, Inc. ConsumerSaaS Interim CFO Private
Ozlo, Inc. ConsumerMobile Financial Advisory Private
Percolate, Inc. ConsumerSaaS Permanent CFO Private
Pixel Qi, Inc. ConsumerElectronics Interim CFO Private
Plastic Logic ConsumerElectronics Interim CFO Private
Rapt Touch, Inc. ConsumerElectronics Permanent CFO Private
Restoration Hardware ConsumerRetail Accounting Advisory Private
Retail Solutions, Inc. ConsumerSaaS Financial Advisory Private
Rodan+Fields ConsumerEsthetics Interim CFO Private
Rothy’s ConsumerConsumer Products Interim CFO Private
Sagely Naturals ConsumerConsumer Products Financial Advisory Private
SNOCAP, Inc. ConsumerInternet Interim CFO Private
SOL Republic ConsumerElectronics Interim CFO Private
Stella & Dot, Inc. ConsumerE-Commerce Interim CFO Private
The Burning Man Project ConsumerLeisureNon-Profits Interim CFO Non-Profit
Tile, Inc. ConsumerElectronics Financial Advisory
TiVo, Inc. ConsumerElectronicsManufacturing Interim CFO Public
Tribe Networks, Inc. ConsumerSocial Media Financial Advisory Private
What Our Consumer Clients Say

“FLG Partners provided seasoned talent to help scale Rodan+Field’s business, both operationally and strategically from $300M in net revenues in 2014 to $1.2B in 2016. What they delivered speaks for itself; a 5 year strategic plan including an annual operating plan, a new finance team, a renegotiated $200M line of credit and exit scenarios and strategies for the company. We would recommend FLG to any company looking for top-tier financial expertise and advice when scaling for explosive growth.”

Diane Dietz, CEO, Rodan + Fields

Hustle engaged FLG when we started scaling rapidly after our Series B. Patty Fukami joined our team and seemingly overnight leveled up our entire Finance operation, including accounting, billing, and FP&A. Beyond that, she has been a true partner to me as CEO in growing the business and has become a highly respected leader at the company, shifting Hustle’s entire culture to be more financially prudent and to make better decisions for the long-term financial health of the business.

Roddy Lindsay, CEO and Co-founder, Hustle

“Mayvenn brought on FLG at a time when our finance department was in really bad shape. Within sixty days of coming on-board, our books were completely cleaned up, compliance and processes completely re-designed, and the right, full-time hires were made to ensure continuity. FLG was able to pair us with a partner, Patty Fukami, who had the appropriate expertise, but who was also a good cultural fit. This firm is highly professional and has integrity. I’m very pleased with them and recommend them to any company looking to either turn around or take their finance department to the next level.”

Diishan Imira, CEO, Mayvenn