September 9, 2025

Leading CFO Consulting and Board Advisory Firm Welcomes New Partner with Specialization in Consumer Goods

Palo Alto, CA – [September 9, 2025] FLG Partners, a leading CFO consulting practice and Board advisory services firm serving over 500 clients from startups to Fortune 100, has announced the election of Jeff Barker as a Partner in the firm.

“We are thrilled to welcome Jeff to FLG,” said Managing Partner Jennifer Cho. “His impressive CFO track record and extensive private equity leadership in consumer goods further strengthen the depth and range of expertise we bring to our clients.”

“I’m excited to join FLG Partners and collaborate with such an accomplished team of CFOs,” said Jeff Barker. “Throughout my career, I’ve been drawn to opportunities where financial leadership directly impacts growth, transformation, and company value. At FLG, I look forward to leveraging my experience in private equity and consumer goods to help clients navigate complex transitions and unlock their next phase of success.”

Jeff Barker brings over 25 years of experience in strategic financial leadership and private equity to FLG Partners, including more than a decade as CFO across the consumer goods sector. He has led finance and operations for both multi-billion-dollar divisions and mid-market growth companies, with a proven track record in business transformations, M&A, carve-outs, and building global teams. Jeff has held CFO and COO roles at Ruggable, Parachute Home, JLab, and TaylorMade Golf, where he drove profitability, led successful exits, and executed large-scale turnarounds. His board experience and deep private equity expertise make him a strong partner for companies navigating growth and strategic transitions.