FLG partners provides interim CFOs to consumer-facing and consumer-driven companies, including E-commerce, DTC, CPG product and consumer services companies, from seed stage to emerging to enterprise.

While in the past, these marketing and sales-focused organizations were relatively straightforward to manage from an accounting and finance perspective, the introduction of the internet has sparked new business model paradigms. Consumer loyalty is ever more fickle and can switch quickly, requiring constant innovation on the part of consumer products companies.  Subscription models (Birch Box, Stitch Fix), direct-selling models (Stella & Dot, Mayvenn) and hybrid “own/rent” retail, wholesale, distribution and marketing partnerships are reshaping consumer firm economics and increasing the complexity of financial management. Supply chains which leverage new technologies and supplier capabilities (across global sources), requires consumer products CFOs to be nimble and vigilant as they look for new opportunities to add value. Inventory management skills are critical to optimize cash flow and profitability and manage metrics from product costing to pricing, inventory turns and margins.

Experienced consumer industry CFOs are able to work across functions to set performance targets at both top-line and product-line levels to embed a culture of accountability throughout their organizations. And the best consumer CFOs will operate as interchangeable with their CEOs for decision making around long term strategy, customer retention, technology shifts,  and marketing investments (towards digital, social and mobile and away from more traditional standard TV, Print, Radio).

Aircraft Technical Publishing SaaS - Consumer Interim CFO Private
Anki Electronics Interim CFO Private
Backblaze, Inc. SaaS - Consumer Private
BakBone Software, Inc. Software Public
Bitcasa, Inc. SaaS - Consumer Interim CFO Private
BookRenter.com, Inc. E-Commerce Due Diligence Private
BowFlex Consumer Public
BuildDirect, Inc. E-Commerce Interim CFO Private
Catch.com SaaS - Consumer Permanent CFO Private
ClubOne, Inc. Leisure Interim CFO Private
Coda Signature Consumer
Doen Consumer
DVDPlay, Inc. Retail Interim CFO Private
EcoLogic Brands, Inc. Consumer Products Financial Advisory Private
Golden Baseball League Leisure Interim CFO Private
Goop Consumer Products Financial Advisory Private
High Water Brewing Company Beverages Interim CFO Private
Hotalingandco Beverages
Hotel Tonight E-Commerce Interim CFO Private
Imation Corp. Consumer Products Executive Coaching Public
Intermix Consumer
JaM Cellars Beverages Private
KEEN Consumer Public
Level Home Inc. Consumer Products Private
LogicMark Electronics
M-Factor, Inc. SaaS - Consumer Permanent CFO Private
Madison-Reed Esthetics Private
MasterClass E-Commerce
Maverick Brands, Inc. Beverages Interim CFO Private
Mayvenn E-Commerce Interim CFO Private
Mixercast, Inc. Internet Financial Advisory Private
Moda Operandi Consumer Products Interim CFO Private
MyShape, Inc. E-Commerce Interim CFO Private
Narrative AB Hardware Interim CFO
Nextbit Mobile Interim CFO
OpenGov, Inc. SaaS - Consumer Interim CFO Private
Ozlo, Inc. Mobile Financial Advisory Private
Percolate, Inc. SaaS - Consumer Permanent CFO Private
Pixel Qi, Inc. Electronics Interim CFO Private
Plastic Logic Electronics Interim CFO Private
Rad Power Bikes Consumer Products
Rapt Touch, Inc. Electronics Permanent CFO Private
Restoration Hardware Retail Accounting Advisory Private
Retail Solutions, Inc. SaaS - Consumer Financial Advisory Private
Rodan+Fields Esthetics Interim CFO Private
Rothy’s Consumer Products Interim CFO Private
Sagely Naturals Consumer Products Financial Advisory Private
SNOCAP, Inc. Internet Interim CFO Private
SOL Republic Electronics Interim CFO Private
Stella & Dot, Inc. E-Commerce Interim CFO Private
The Burning Man Project Leisure Interim CFO Non-Profit
ThirdLove Consumer Products Interim CFO
Tile, Inc. Electronics Financial Advisory Private
TiVo, Inc. Electronics Interim CFO Public
Tribe Networks, Inc. Social Media Financial Advisory Private
Tubi Digital Media Interim CFO
Vici Collection Consumer Products Interim CFO Private
Wine.com E-Commerce
Yohana LLC E-Commerce Private
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What Our Consumer Clients Say

“FLG Partners provided seasoned talent in Laureen DeBuono, as Interim CFO for over two years, to help scale Rodan+Field’s business, both operationally and strategically from $300M in net revenues in 2014 to $1.2B in 2016. What they delivered speaks for itself; a 5 year strategic plan including an annual operating plan, a new finance team, a renegotiated $200M line of credit and exit scenarios and strategies for the company. We would recommend FLG to any company looking for top-tier financial expertise and advice when scaling for explosive growth.”

Diane Dietz, CEO, Rodan + Fields

“Mayvenn brought on FLG at a time when our finance department was in really bad shape. Within sixty days of coming on-board, our books were completely cleaned up, compliance and processes completely re-designed, and the right, full-time hires were made to ensure continuity. FLG was able to pair us with a partner, Patty Fukami, who had the appropriate expertise, but who was also a good cultural fit. This firm is highly professional and has integrity. I’m very pleased with them and recommend them to any company looking to either turn around or take their finance department to the next level.”

Diishan Imira, CEO, Mayvenn

Hustle engaged FLG when we started scaling rapidly after our Series B. Patty Fukami joined our team and seemingly overnight leveled up our entire Finance operation, including accounting, billing, and FP&A. Beyond that, she has been a true partner to me as CEO in growing the business and has become a highly respected leader at the company, shifting Hustle’s entire culture to be more financially prudent and to make better decisions for the long-term financial health of the business.

Roddy Lindsay, CEO and Co-founder, Hustle

We engaged FLG Partners in early 2018 to assist us with a CFO transition, to mentor and build-out the Finance team, as well as to address and resolve certain complex finance and tax issues.  Our FLG Partner, Laureen DeBuono, has spent the year working with me and our HotelTonight team closely, and we have built a world-class Finance team, resolved the prior finance and tax issues, and are poised for continued strong success and growth.  I have been very pleased with the skills and “gravitas” that our FLG Partner brought to the assignment.

Sam Shank, CEO, HotelTonight

“I couldn’t be more pleased with Bill Beyer’s contributions to Tubi as interim CFO during the hypergrowth stage of the company. His experienced management acumen, strategic insights, financial expertise allowed us to be super-selective in our CFO search.  He owned a tremendous debt financing providing Tubi with great optionality for further financings as well as the necessary resources to fund our growth. I wouldn’t hesitate to bring Bill and FLG in again on Tubi’s behalf.”

Farhad Massoudi, CEO, Tubi

I feel like I have found a trusted partner in Mark and FLG during my time as CEO at LogicMark. He has been a true professional, unfailingly supportive of me and the company and a pleasure to work with.

Chia-Lin Simmons, CEO LogicMark Inc., LogicMark Inc.