Areas of Expertise
  • SaaS
  • Enterprise Software
Contact Eric Mersch
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Recent Blog Posts
How to Build a Winning Sales Incentive Plan for Enterprise SaaS
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Best Practices in Data Management: A Chief Financial Officer’s Perspective
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Eric Mersch

Eric Mersch has over 25 years of executive finance experience including twice serving in public
company Chief Financial Officer roles. Eric is an equity partner at FLG Partners where he works
as an Interim CFO to venture and private equity portfolio companies, specializing in Strategy
and Operations, Strategic Planning, Equity & Debt Fundraising, Go-To-Market Strategies,
Financial Planning & Analysis, Business Intelligence, and Accounting & Control. He’s worked
with SaaS companies in the Big Data, Cyber-Security, Internet Infrastructure, Open-Source
Software, Advertising/Marketing Technology, Mobile Application, Real-Estate Technology, and
Payment Processing spaces.

Previously, he served as Chief Financial Officer, Chief Accounting Officer and VP, HR for
ZipRealty, a publicly listed, real-estate technology company. In this role, he joined the
management team in the dramatic turnaround and successful sale of the business to real-estate
conglomerate, Realogy Holdings Corp (NYSE: RLGY) in 2014. While at ZipRealty, Eric played a
key role in reorganizing corporate overhead, developing a new go-to-market strategy and
launching a new SaaS product. In his first public company role, he served as Chief Financial
Officer for VitalStream (NASDAQ: VSTH), a Content Distribution Network (CDN) company,
providing subscription-based data storage and streaming services for digital media companies.
He introduced unit economic analysis and drove significant efficiencies in LTV/CAC. He
managed due diligence in the company’s successful sale to Internap.

He also worked at Caesars Entertainment as Director Corporate Planning and later as VP,
Finance for the Harrah’s and Flamingo Resorts, an $800 Million revenue business. Prior to his
civilian career, Eric served in the US Navy as a submarine officer on the USS Los Angeles. Eric
holds an MBA from Harvard Business School and a Bachelor of Science in Economics from the
U.S. Naval Academy and is a graduate of the US Navy’s Nuclear Power School.
In 2023, Eric authored “Hacking SaaS: An Insider’s Guide to Managing Software Business
Success”.





Sector Experience
  • Consumer
  • Technology
  • SaaS - Consumer
  • Software
Selected Engagements
Constellation Adtech Private
Integral FinTech Private
DigiLens Medical Devices
Kenna Security SaaS - Technology Interim CFO Private
Percolate, Inc. SaaS - Consumer Permanent CFO Private
Current Directorships
Gameworks
Videos Featuring Eric Mersch
Hacking SaaS: Author Eric Mersch Interviewed by Dave Arnold Founder of Arnold Partners
SaaS Pivots: Best Practices, Case Examples, Lessons Learned
Interim CFOs: How Companies Should Take Action for Success


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