Areas of Expertise
  • Consumer Products
  • E-Commerce
  • Retail
  • Manufacturing
  • Pharmaceuticals
Contact Stephanie Roberts
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Recent Blog Posts
Anticipating Risk and Opportunity: A Key Attribute of a Great CFO
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Five Common CFO Challenges and How to Handle Them
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Stephanie Roberts

Since joining FLG in 2017, Stephanie Roberts has enjoyed working as a CFO and advisor to several high growth Consumer Brands including  Rothy’s, Third Love, goop, and Moda Operandi.  She is currently the CFO at Rad Power Bikes in Seattle.

She has over 20 years of senior management experience as both a CFO and COO of various public and private consumer companies, including consumer products, retail, e-commerce, and pharmaceuticals.

Stephanie adds value to companies by leveraging her global experience and expertise in corporate and financial strategy, investor relations, scalability, pricing, inventory management, product line rationalization, e-commerce, supply chain, and operations.

During her career as a C-level executive, Stephanie has successfully managed a variety of functions including finance, strategy, real estate, human resources, store design and construction, information technology, facilities, and marketing effectiveness.

Prior to joining FLG, Stephanie was the CFO at Specialized Bicycle Components, the global leader in performance bicycles where she created and led the company through long term strategies to improve inventory management, financial operations, implementation of Oracle in South America, Asia, and Europe, as well as the implementation of Workday in North America.  Additionally, she co-led the redesign and implementation of a mobile first e-commerce platform. The overall impact of these strategies significantly increased the company’s cash position by 500% and set up the company to scale for the future. 

Previously, Stephanie was the CFO at Old Navy, the largest division within Gap Inc.  During her first 2 years as CFO she played a key role on the executive team in turning around the business and increasing profits by 40%.  In addition to a strong focus on the management of inventory, supply chain, and retail/pricing and gross margin, she managed Old Navy’s Canada division with revenues of $600M.  She is most proud of the optimization of Old Navy’s fleet of stores, which went through a transformative and aggressive remodel program, significantly improving overall performance.

Stephanie began her career at Syntex Pharmaceuticals in Palo Alto, and held a variety of positions in treasury, finance, and financial operations.

Stephanie earned her B.S. in Business from Golden Gate University, San Francisco.  Stephanie currently volunteers as the Assistant Track and Cross Country coach at her local high school.


Sector Experience
  • Consumer
  • E-Commerce
  • Retail
Selected Engagements
Rad Power Bikes Consumer Products
Moda Operandi Consumer Products Interim CFO Private
Vici Collection Consumer Products Interim CFO Private
ThirdLove Consumer Products Interim CFO
Goop Consumer Products Financial Advisory Private
Sagely Naturals Consumer Products Financial Advisory Private
Rothy’s Consumer Products Interim CFO Private
BuildDirect, Inc. E-Commerce Interim CFO Private

Related Case Studies:
Videos Featuring Stephanie Roberts
CFO Roundtable: “Consumer CFOs Building Brands”
CFO Insights: Lessons Learned at Consumer Companies (Stephanie Roberts)
Consumer Company CFOs: Learning From Digitally Native Leaders

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