April 1, 2025

Palo Alto, CA – [April 1, 2025] FLG Partners, a leading CFO and CEO consulting practice and Board advisory services firm serving over 500 clients from startups to Fortune 100, has announced the election of Andrea Persily as a Partner in the firm. 

Andrea worked as an FLG Partner from 2017 to 2019 before joining one of her clients in a full-time CFO capacity for over six years. “We are thrilled to welcome back Andrea to FLG,” said Managing Partner Jennifer Cho. “Andrea’s outstanding CFO credentials and deep breadth of financial and operational expertise make her a powerful addition to our already substantial bench of CFO expertise.” 

Andrea Persily rejoins FLG Partners

 “I am proud to have this opportunity to return to FLG and rejoin this best-in-class team of top-tier CFOs,” shared Ms. Persily. “I look forward to joining my peers in delivering excellence and elevating the growth of our client partners.” 

Ms. Persily has significant experience as a CFO and COO in the Digital Content, Education, FinTech, Health & Wellness sectors. After beginning her career at Smith Barney, Ms. Persily joined Primedia, where she quickly grew to CFO of the Business to Business Group, overseeing strategy, financial planning, and analysis for a $350M division. She was later tapped to lead Prism Business Media (a subsidiary of Primedia) as COO, overseeing 300 employees. Later, as part of her work as CFO and COO of Spafinder Wellness, she led the spin out Booker.com, a SaaS appointment booking product, into a separate entity for which she helped obtain Series A funding. She also served as the Managing Director of WellTech Funding, a seed fund that invested in health and wellness tech startups. In 2017, Ms. Persily joined FLG Partners, bringing significant experience in M&A transactions, organizational design, and re-engineering while focusing on Media, FinTech, SaaS, and Health & Wellness. She joined FLG client Great Minds, a premier K-12 educational publisher, as a full-time CFO for over six years. There, she oversaw Finance, Accounting, Tax, Treasury, Operations, IT, and HR while converting the company’s organizational structure from a nonprofit to a public benefit corporation, setting up its first option plan. 

Ms. Persily holds a BA in Economics from Cornell University and an MBA in Finance/Strategic Management from The Wharton School.

Read full press release.