March 15, 2018
FLG Partners Adds to CFO Expertise in SaaS, Enterprise Software and Expands Leadership Team
PALO ALTO, CA — (Marketwired – March 15, 2018) – FLG Partners today announced the election of Eric Mersch as partner in the firm, and the appointment of Chris Lowe as Co-Managing Partner of the firm.
“We are very pleased that Eric has joined FLG,” said Jeffrey Kuhn, Co-Managing Partner of FLG. “Eric’s financial and operational experience in SaaS and systems is a valuable addition to the firm and further cements our position as the leader in CFO solutions and CEO and Board advisory services in Silicon Valley and the Western United States. We’re always looking for great talent.”
“FLG is the premier firm providing CFO and Board Advisory solutions, and I am delighted to join my new partners,” Mr. Mersch added. “The firm is renowned for its capabilities and brand, and I’m looking forward to expanding the firm’s service offering within SaaS and enterprise software.”
Eric has nearly 20 years of executive finance experience, including twice serving in public company Chief Financial Officer roles. Currently, he serves as Chief Financial Officer for Percolate, an enterprise SaaS company delivering a Content Marketing Platform. Prior to this role, Eric served as Interim CFO largely to venture-backed SaaS companies, specializing in strategic planning, equity and debt fundraising, financial planning and analysis, business intelligence, and accounting and control. He has worked with SaaS companies in the big data, advertising/marketing technology, enterprise data warehouse, mobile app and website QA subscription services, real estate technology, hospitality technology and payment processing spaces.
Previously, he served as Chief Financial Officer, Chief Accounting Officer and VP of Human Resources for ZipRealty (NASDAQ: ZIPR), a real estate technology company. In this role, he joined the management team in the dramatic turnaround and successful sale of the business to real-estate conglomerate Realogy Holdings Corp. (NYSE: RLGY) in 2014. While at ZipRealty, Eric played a key role in reorganizing corporate overhead, developing a new go-to-market strategy and launching a new SaaS product. In his first public company role, he served as Chief Financial Officer for VitalStream (NASDAQ: VSTH), a Content Distribution Network (CDN) company, providing data storage and streaming services for digital media companies. He introduced unit economic analysis and drove significant efficiencies in LTV/CAC. He managed due diligence in the company’s successful sale to Internap Corp. (NASDAQ: INAP). He also worked at Caesars Entertainment as Director Corporate Planning and later as VP, Finance for the Harrah’s and Flamingo Resorts.
Prior to his civilian career, Eric served in the U.S. Navy as a submarine officer on the USS Los Angeles. Eric holds an MBA from Harvard Business School, a Master’s in Nuclear Power Engineering from the U.S. Navy’s elite Nuclear Power School, and a Bachelor of Science in Economics from the U.S. Naval Academy.
Separately, FLG announced that Chris Lowe, a partner on the firm’s Management Committee, has been named as Co-Managing Partner, joining co-founding partner and Co-Managing Partner Jeffrey Kuhn in leading the firm into the future. “As FLG enters our 15th year as the premier CFO services and advisory firm in Silicon Valley, I’m delighted that Chris will be taking on this role,” Mr. Kuhn said. “We are well positioned to continue to be the dominant player in our space for the next generation of partners and innovative companies in Silicon Valley.”
About FLG Partners, LLC
Founded in 2004, FLG Partners is the leader in CFO solutions and CEO and Board advisory services in Silicon Valley and the Western United States. FLG provides financial and operational leadership to companies ranging from newly funded startups to multi-billion dollar public companies across all technology, life science and consumer sectors. The firm’s partners engage clients in interim or permanent assignments in leadership roles that vary from consulting engagements to employed corporate officer. Averaging more than 20 years’ experience at the CEO/COO/CFO level, each of FLG’s partners bring substantial expertise, objectivity and industry best-practices leadership to clients, including business planning and execution; financings; SEC reporting and compliance; mergers, acquisitions and divestitures; and troubled-company turnarounds and restructurings.