Areas of Expertise
  • SaaS
  • Software
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Recent Blog Posts
The CFO as Chief Experience Officer (CXO)
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The Technology CFO As A Master of Business Intelligence
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Eric Mersch

Eric Mersch joined FLG in 2018. He has nearly 20 years of executive finance experience, including twice serving in public company Chief Financial Officer roles.  Currently, he serves as Chief Financial Officer for Percolate, an Enterprise SaaS company delivering a Content Marketing Platform. Prior to this current role, Eric served as Interim CFO to venture-backed SaaS companies, specializing in Strategic Planning, Equity & Debt Fundraising, Financial Planning & Analysis, Business Intelligence, and Accounting & Control. He worked with SaaS companies in the Big Data, Advertising/Marketing Technology, Enterprise Data Warehouse, Mobile App and Website QA Subscription Services, Real-Estate Technology, Hospitality Technology & Payment Processing spaces.

Previously, he served as Chief Financial Officer, Chief Accounting Officer and VP of Human Resources for ZipRealty (NASDAQ: ZIPR), a real-estate technology company. In this role, he joined the management team in the dramatic turnaround and successful sale of the business to real-estate conglomerate Realogy Holdings Corp. (NYSE: RLGY) in 2014. While at ZipRealty, Eric played a key role in reorganizing corporate overhead, developing a new go-to-market strategy and launching a new SaaS product. In his first public company role, he served as Chief Financial Officer for VitalStream (NASDAQ: VSTH), a Content Distribution Network (CDN) company, providing data storage and streaming services for digital media companies. He introduced unit economic analysis and drove significant efficiencies in LTV/CAC. He managed due diligence in the company’s successful sale to Internap Corp. (NASDAQ: INAP).

He also worked at Caesars Entertainment as Director Corporate Planning and later as VP, Finance for the Harrah’s and Flamingo Resorts, an $800 Million revenue business. Prior to his civilian career, Eric served in the US Navy as a submarine officer on the USS Los Angeles. Eric holds an MBA from Harvard Business School, a master’s in Nuclear Power Engineering from the US Navy’s elite Nuclear Program, and a Bachelor of Science in Economics from the U.S. Naval Academy.

Sector Experience
  • Consumer
  • SaaS
  • Software
  • Technology
Selected Engagements
Percolate, Inc. SaaS Permanent CFO Private
Videos Featuring Eric Mersch
Interim CFOs: How Companies Should Take Action for Success
Key Performance Metrics for SaaS CFOs
The CFO as Chief Operator

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