AI Glossary: A Guide for Financial Leaders to the Language of Modern Intelligence
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This AI glossary contains 100+ clear, plain English definitions of AI concepts, from foundational terms like machine learning and neural networks to emerging ideas like Generative Engine Optimization and synthetic data. Where relevant, we connect definitions to their implications for governance, compliance, and ROI.  Use this AI glossary to:  Speak…Read More

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Why CFOs Must Rethink Marketing ROI in the Age of AI Search
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Over the past five years, I have increasingly focused on working with executive teams, specifically Chief Revenue Officers, to improve clients’ Go-to-Market (GTM) strategies. The end of the zero interest rate period (ZIRP) and the rise of Generative AI have made the sales process much more complex. I’m finding that…Read More

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A Guide to DeepSeek’s Revolutionary Approach
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Are you just getting used to ChatGPT? Well, now there’s a new game in town, and it’s growing its 1.8M daily user base fast. DeepSeek entered the AI landscape in the second half of 2023, but it disrupted global markets on January 20, 2025. This is when DeepSeek released its…Read More

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Understanding the Quote-to-Cash Process for Enterprise SaaS
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What is Quote-to-Cash? Quote-to-Cash (Q2C) refers to the entire lifecycle of a deal. It begins by providing a prospect with an initial quote and ends upon receipt of payment. Q2C requires cross-department collaboration to ensure the success of the company’s go-to-market (GTM) success. Chief Financial Officers must understand the full…Read More

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