Why CFOs Must Rethink Marketing ROI in the Age of AI Search
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Over the past five years, I have increasingly focused on working with executive teams, specifically Chief Revenue Officers, to improve clients’ Go-to-Market (GTM) strategies. The end of the zero interest rate period (ZIRP) and the rise of Generative AI have made the sales process much more complex. I’m finding that…Read More

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A Guide to DeepSeek’s Revolutionary Approach
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Are you just getting used to ChatGPT? Well, now there’s a new game in town, and it’s growing its 1.8M daily user base fast. DeepSeek entered the AI landscape in the second half of 2023, but it disrupted global markets on January 20, 2025. This is when DeepSeek released its…Read More

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Understanding the Quote-to-Cash Process for Enterprise SaaS
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What is Quote-to-Cash? Quote-to-Cash (Q2C) refers to the entire lifecycle of a deal. It begins by providing a prospect with an initial quote and ends upon receipt of payment. Q2C requires cross-department collaboration to ensure the success of the company’s go-to-market (GTM) success. Chief Financial Officers must understand the full…Read More

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How to Build a Winning Sales Incentive Plan for Enterprise SaaS
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Why leverage a Sales Incentive Plan? Enterprise SaaS companies employ a direct-sales go-to-market strategy where salespeople contact potential customers directly and often work several months to complete the sales cycle. These salespeople have unique compensation structures in that half of the total compensation is based upon their sales production. Using…Read More

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