Evaluating “Good Growth” in SaaS Companies
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As CFO strategists, we are often asked “how fast should I grow?” This is a complex question requiring detailed review of the company’s product market fit and go-to-market strategy. We use a mix of unit economics and higher-level revenue growth and profitability margins to answer this question when it comes…Read More

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SaaS Company Benchmarking: Leveraging Metrics for Performance Insights
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In the many years I’ve worked with SaaS companies, I continue to observe a suprising lack of standardization of SaaS metrics and performance reporting. My experience reinforces the fact that SaaS business model variants and approaches to measuring performance via metrics are still very much undefined. This is true even…Read More

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Upcoming Webinar 8-15: SaaS Company Benchmarking: The Why & How
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Join FLG partner, Eric Mersch for the launch of a new webinar series SaaS Conversations hosted by OPEXEngine. Session #1: “Benchmarking Your Company: The Why and How” will be held via Zoom on August 15th at 11AM PST. Benchmarking is a proven method to improve operational efficiency and growth. By…Read More

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The CFO as Operator (CxO)
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In today’s business world, the rate of innovation is higher than ever, more sales and marketing have been driven online and as a result, more data and insights are needed to support more rapid decision-making. Chief Financial Officers are the leaders managing the systems that produce and hold this information…Read More

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