Evaluating “Good Growth” in SaaS Companies
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As CFO strategists, we are often asked “how fast should I grow?” This is a complex question requiring detailed review of the company’s product market fit and go-to-market strategy. We use a mix of unit economics and higher-level revenue growth and profitability margins to answer this question when it comes…Read More

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SaaS Company Benchmarking: Leveraging Metrics for Performance Insights
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In the many years I’ve worked with SaaS companies, I continue to observe a suprising lack of standardization of SaaS metrics and performance reporting. My experience reinforces the fact that SaaS business model variants and approaches to measuring performance via metrics are still very much undefined. This is true even…Read More

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The CFO as Operator (CxO)
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In today’s business world, the rate of innovation is higher than ever, more sales and marketing have been driven online and as a result, more data and insights are needed to support more rapid decision-making. Chief Financial Officers are the leaders managing the systems that produce and hold this information…Read More

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The Technology CFO As A Master of Business Intelligence
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In today’s technology world, the job of a Chief Financial Officer extends well beyond accounting and reporting. Faced with hyper-competitive markets, technology companies increasingly demand real-time data, and that information exists in systems which are typically managed by both the Chief Technology Officer and the CFO. And while today’s CTOs…Read More

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