Evaluating the ROI of Inbound Marketing Strategies for SaaS companies
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Overview SaaS companies that provide software services at low price points need to use low unit cost Inbound Marketing strategies because unit profit is so low. This dynamic is also common among Business-to-Consumer companies that offer low-cost apps with inbound marketing tactics to generate maximum awareness, adoption, and conversion among…Read More

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The Evolving Role of the CFO: the De Facto Chief “Growth” Officer
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We all learned in 2020 that the world can change in an instant. Shifts happen faster. Effects last longer. And impact reaches wider. Markets no longer transform in years. Instead, they shift in weeks or months. Adaptability is a necessity, and it forces a growth mindset that involves moving fast…Read More

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The Unit Economics of an Inside Sales Strategy at a SaaS Company
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The typical Small and Mid-Market SaaS company will use a portfolio of sales strategies designed to fit the average Annual Contract Value (ACV) of the sale. The most common strategies are Direct Sales, Inside Sales, eCommerce Marketplaces, and Partnerships. Some SMM companies may use all four depending upon their business…Read More

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The Remaining Performance Obligation (RPO) SaaS Metric
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The Remaining Performance Obligation (RPO) reporting requirement arose from the adoption of ASC 606. This SaaS metric is defined as the sum of Deferred Revenue and Backlog. Deferred Revenue for SaaS companies is the contractual obligation to deliver the SaaS product for the period invoiced. The term Backlog refers to…Read More

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