Evaluating the ROI of Inbound Marketing Strategies for SaaS companies
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Overview SaaS companies that provide software services at low price points need to use low unit cost Inbound Marketing strategies because unit profit is so low. This dynamic is also common among Business-to-Consumer companies that offer low-cost apps with inbound marketing tactics to generate maximum awareness, adoption, and conversion among…Read More

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“Speed to Exit”: How to Get an IPO Closed in Record Time
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We’ve all heard the phrase “Speed to Market.”  But how many have heard “Speed to Exit?”  Probably not many, since I just created it.  It really is a phrase that should be part of every CFO’s vocabulary.  Speed to exit is the driving force to get a liquidity event, like…Read More

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How to Get on a Corporate Board
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Because part of FLG’s consulting practice is to counsel corporate boards, we’re often asked about how a C-suite executive finds and secures a corporate board seat. The short answer is: “planning, persistence and patience.” Identifying Board Opportunities: Network, Network, Network In many respects the process of finding and being selected…Read More

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Going International at Your Company: The “Why, How, and When”
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At some point in a company’s life the CEO will have to decide whether to expand internationally.  It’s a global economy and focusing just on the U.S. market can negatively impact growth and profits.  The reasons for international expansion could be new sales opportunities, manufacturing, clinical trials, taxes, regulatory, or…Read More

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