CFO Guidance: How to Build Your Relationship with the Board
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The CFO is one of a company’s key leaders interacting with the Board of Directors, second only in importance to the Chief Executive Officer. A good working relationship between the Board and the CFO is critical to your company’s success.  The foundation of that relationship should be built on mutual…Read More

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Evaluating the ROI of Inbound Marketing Strategies for SaaS companies
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Overview SaaS companies that provide software services at low price points need to use low unit cost Inbound Marketing strategies because unit profit is so low. This dynamic is also common among Business-to-Consumer companies that offer low-cost apps with inbound marketing tactics to generate maximum awareness, adoption, and conversion among…Read More

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Evaluating “Good Growth” in SaaS Companies
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As CFO strategists, we are often asked “how fast should I grow?” This is a complex question requiring detailed review of the company’s product market fit and go-to-market strategy. We use a mix of unit economics and higher-level revenue growth and profitability margins to answer this question when it comes…Read More

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SaaS Company Benchmarking: Leveraging Metrics for Performance Insights
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In the many years I’ve worked with SaaS companies, I continue to observe a surprising lack of standardization of SaaS metrics and performance reporting. My experience reinforces the fact that SaaS business model variants and approaches to measuring performance via metrics are still very much undefined. This is true even…Read More

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