Evaluating “Good Growth” in SaaS Companies
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As CFO strategists, we are often asked “how fast should I grow?” This is a complex question requiring detailed review of the company’s product market fit and go-to-market strategy. We use a mix of unit economics and higher-level revenue growth and profitability margins to answer this question when it comes…Read More

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SaaS Company Benchmarking: Leveraging Metrics for Performance Insights
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In the many years I’ve worked with SaaS companies, I continue to observe a suprising lack of standardization of SaaS metrics and performance reporting. My experience reinforces the fact that SaaS business model variants and approaches to measuring performance via metrics are still very much undefined. This is true even…Read More

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Upcoming Webinar 8-15: SaaS Company Benchmarking: The Why & How
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Join FLG partner, Eric Mersch for the launch of a new webinar series SaaS Conversations hosted by OPEXEngine. Session #1: “Benchmarking Your Company: The Why and How” will be held via Zoom on August 15th at 11AM PST. Benchmarking is a proven method to improve operational efficiency and growth. By…Read More

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Cash Management: Pay It Now or Pay It (A Lot More) Later
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Best (and Worst) Practices for Cash Management When Cash Resources Are Scarce Entrepreneurial technology businesses are often in need of critical cash to continue operating while seeking additional debt or equity financing for growth. Some simple but very short-term ways to stretch cash include delaying vendor payments and accelerating customer…Read More

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