Evaluating the ROI of Inbound Marketing Strategies for SaaS companies
By Eric Mersch
Overview SaaS companies that provide software services at low price points need to use low unit cost Inbound Marketing strategies because unit profit is so low. This dynamic is also common among Business-to-Consumer companies that offer low-cost apps with inbound marketing tactics to generate maximum awareness, adoption, and conversion among…Read More
Read MoreHow to Get on a Corporate Board
By Jeff Kuhn
Because part of FLG’s consulting practice is to counsel corporate boards, we’re often asked about how a C-suite executive finds and secures a corporate board seat. The short answer is: “planning, persistence and patience.” Identifying Board Opportunities: Network, Network, Network In many respects the process of finding and being selected…Read More
Read MoreGoing International at Your Company: The “Why, How, and When”
By Eric Hall
At some point in a company’s life the CEO will have to decide whether to expand internationally. It’s a global economy and focusing just on the U.S. market can negatively impact growth and profits. The reasons for international expansion could be new sales opportunities, manufacturing, clinical trials, taxes, regulatory, or…Read More
Read MoreAlternatives to Bankruptcy for Companies Facing Insolvency During COVID-19
By Eric Hall
The current Covid-19 crisis has tested the financial solvency of many companies. Chapter 11 bankruptcy may be the last resort (or next to last resort) for an orderly reorganization of a company’s debt before an outright liquidation in Chapter 7. Both kinds of filings are expensive and procedure-bound. Bankruptcy attorneys,…Read More
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