Goop

Jennifer Cho

Jennifer Cho joined FLG Partners in 2020, served on the firm’s Management Committee from 2022 to 2024, and was elected Managing Partner, effective February 1, 2025. Jennifer has over 30 years of financial and operational experience in public and private companies. Her leadership spans consumer products, entertainment, digital media, technology,…Read More

Anne Samak de la Cerda

Anne Samak de la Cerda is a CFO and strategic growth leader who specializes in high-stakes interim and transition roles. She partners with boards, investors, and executive teams to navigate acquisitions, fundraising, restructurings, and exits, providing stability and direction in periods of change. Since joining FLG Partners in 2020, Anne…Read More

The BuildDirect Turnaround: Road to Profitability

BuildDirect is a venture capital, institutional investor, and family office backed technology company founded in 1999 and headquartered in Vancouver, British Columbia.  The company operates an online marketplace for heavyweight home improvement products.   While over 90% of the company’s products are currently flooring, the company has historically also supplied tile,…Read More