Understanding the Quote-to-Cash Process for Enterprise SaaS
By Eric Mersch
What is Quote-to-Cash? Quote-to-Cash (Q2C) refers to the entire lifecycle of a deal. It begins by providing a prospect with an initial quote and ends upon receipt of payment. Q2C requires cross-department collaboration to ensure the success of the company’s go-to-market (GTM) success. Chief Financial Officers must understand the full…Read More
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