How to Build a Winning Sales Incentive Plan for Enterprise SaaS
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Why leverage a Sales Incentive Plan? Enterprise SaaS companies employ a direct-sales go-to-market strategy where salespeople contact potential customers directly and often work several months to complete the sales cycle. These salespeople have unique compensation structures in that half of the total compensation is based upon their sales production. Using…Read More

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Understanding Unit Economics for the Enterprise SaaS “Go-To-Market” Strategy
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Executive Summary The direct field-sales “go-to-market” strategy dominates in Enterprise SaaS companies serving large corporations with high value-add products requiring extensive integrations and high-touch customer service. This article discusses the unit economics of the direct field sales model and shows how it leads us to the LTV/CAC ratio. Enterprise SaaS…Read More

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