Going International at Your Company: The “Why, How, and When”
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At some point in a company’s life the CEO will have to decide whether to expand internationally.  It’s a global economy and focusing just on the U.S. market can negatively impact growth and profits.  The reasons for international expansion could be new sales opportunities, manufacturing, clinical trials, taxes, regulatory, or…Read More

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The Unit Economics of an Inside Sales Strategy at a SaaS Company
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The typical Small and Mid-Market SaaS company will use a portfolio of sales strategies designed to fit the average Annual Contract Value (ACV) of the sale. The most common strategies are Direct Sales, Inside Sales, eCommerce Marketplaces, and Partnerships. Some SMM companies may use all four depending upon their business…Read More

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Managing Cybersecurity Risk: The Role of the CFO
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According to Cybersecurity Ventures, cybercrime will inflict damages totaling $6 trillion, globally in 2021. Cybercrime costs are projected to increase at an annual rate of 15% over the next 5 years, bringing in more profit to organized crime syndicates than global trade in all illegal drugs. Cybersecurity Risk: The Scope…Read More

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The Remaining Performance Obligation (RPO) SaaS Metric
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The Remaining Performance Obligation (RPO) reporting requirement arose from the adoption of ASC 606. This SaaS metric is defined as the sum of Deferred Revenue and Backlog. Deferred Revenue for SaaS companies is the contractual obligation to deliver the SaaS product for the period invoiced. The term Backlog refers to…Read More

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