Managing Performance at Business-to-Consumer (B2C) SaaS Companies
By Eric Mersch
I have written extensively about SaaS business model classification. My articles highlight the key operational differences that drive strategic decision making for SaaS businesses as well as the relevant key performance indicators for management and reporting. This article focuses on the Business-to-Consumer SaaS business model. Specifically, we will discuss their…Read More
Read MoreSaaS “Industry-Centric” Business Models: Horizontal vs Vertical
By Eric Mersch
“Industry-Centric” SaaS business models offer an alternative SaaS company categorization to the “Customer-Centric” SaaS model, which is defined based on the “go-to-market” strategy used by a management team. Both the Customer-Centric and Industry-Centric classifications provide valuable frameworks for evaluating SaaS companies. The successful SaaS CFO must understand both frameworks to…Read More
Read MoreDefining “Excellence” for the SaaS CFO
By Eric Mersch
My 20+ years as a SaaS CFO has refined my perspective about what defines “excellence” when it comes to performance in the C-suite. I believe a great CFO needs to embody three key traits: Leadership A strategic mindset Diverse business and financial experience IMHO, these are the table stakes for…Read More
Read MoreEvaluating the ROI of Inbound Marketing Strategies for SaaS Companies
By Eric Mersch
SaaS companies that provide software services at low price points need to use low unit cost Inbound Marketing strategies because unit profit is so low. This dynamic is also common among Business-to-Consumer companies that offer low-cost apps with inbound marketing tactics to generate maximum awareness, adoption, and conversion among users….Read More
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