Understanding AI: How to Perfect Your Prompt Techniques to Improve AI Results
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With artificial intelligence so in the news cycle nowadays, as a CFO I wanted to understand how I could better use AI for applications germane to the finance function (and in general). Recently, I took a prompt engineering course offered by OpenAI’s ChatGPT. Prompt engineering is the process of guiding…Read More

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Hacking SaaS: An Insider’s Guide to SaaS Metrics and Managing Software Business Success
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Announcing the launch of “Hacking SaaS: An Insider’s Guide to Managing Software Business Success” by SaaS CFO and FLG partner Eric Mersch   Eric Mersch has worked with SaaS companies, private and public, for over two decades. His guidance in “Hacking SaaS” comes directly from his extensive experience as a…Read More

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Managing Performance at Business-to-Consumer (B2C) SaaS Companies
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I have written extensively about SaaS business model classification. My articles highlight the key operational differences that drive strategic decision making for SaaS businesses as well as the relevant key performance indicators for management and reporting. This article focuses on the Business-to-Consumer SaaS business model. Specifically, we will discuss their…Read More

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SaaS “Industry-Centric” Business Models: Horizontal vs Vertical
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“Industry-Centric” SaaS business models offer an alternative SaaS company categorization to the “Customer-Centric” SaaS model, which is defined based on the “go-to-market” strategy used by a management team. Both the Customer-Centric and Industry-Centric classifications provide valuable frameworks for evaluating SaaS companies. The successful SaaS CFO must understand both frameworks to…Read More

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