CFO Guidance: How to Build Your Relationship with the Board
By Mark Archer
The CFO is one of a company’s key leaders interacting with the Board of Directors, second only in importance to the Chief Executive Officer. A good working relationship between the Board and the CFO is critical to your company’s success. The foundation of that relationship should be built on mutual…Read More
Read MoreEvaluating the ROI of Inbound Marketing Strategies for SaaS Companies
By Eric Mersch
SaaS companies that provide software services at low price points need to use low unit cost Inbound Marketing strategies because unit profit is so low. This dynamic is also common among Business-to-Consumer companies that offer low-cost apps with inbound marketing tactics to generate maximum awareness, adoption, and conversion among users….Read More
Read More“Speed to Exit”: How to Get an IPO Closed in Record Time
By Eric Hall
We’ve all heard the phrase “Speed to Market.” But how many have heard “Speed to Exit?” Maybe not many, since I just created it but it really is a phrase that should be part of every CFO’s vocabulary. Speed to exit is the driving force to get a liquidity event,…Read More
Read MoreHow to Get on a Corporate Board
By Jeff Kuhn
Because part of FLG’s consulting practice is to counsel corporate boards, we’re often asked about how a C-suite executive finds and secures a corporate board seat. The short answer is: “planning, persistence and patience.” Identifying Board Opportunities: Network, Network, Network In many respects the process of finding and being selected…Read More
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