Understanding Financial Reporting for SaaS Companies
By Eric Mersch
Summary In a growing trend, companies increasingly seek to educate their employees on financial reporting and incorporate an understanding of financial metrics into the company’s culture. Over the past twenty some years, the adoption of systems and collection of internal data generated within companies has grown exponentially. Today more than…Read More
Read MoreOptimizing Your Customer Lifetime Value Calculation: SaaS Companies
By Eric Mersch
3 Methods for Calculating Customer Lifetime Value and Choosing the Right One for your SaaS Business Executive Summary The Customer Lifetime Value to Customer Acquisition Cost (CLTV / CAC) ratio is one of the most important SaaS metrics, but it is not designed to fit all companies. Calculating CLTV is…Read More
Read MoreCalculating Gross Margin for Enterprise SaaS Businesses
By Eric Mersch
In my experience, many Enterprise SaaS companies struggle with reporting gross margin due to lack of guidance on this topic. FASB refers to gross profit as the difference between revenue and cost of revenue. SEC Regulation S-K provides more detail, defining gross profit as “net sales less costs and expenses…Read More
Read MoreUnderstanding Unit Economics for the Enterprise SaaS “Go-To-Market” Strategy
By Eric Mersch
Executive Summary The direct field-sales “go-to-market” strategy dominates in Enterprise SaaS companies serving large corporations with high value-add products requiring extensive integrations and high-touch customer service. This article discusses the unit economics of the direct field sales model and shows how it leads us to the LTV/CAC ratio. Enterprise SaaS…Read More
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