Understanding the Quote-to-Cash Process for Enterprise SaaS
By Eric Mersch
What is Quote-to-Cash? Quote-to-Cash (Q2C) refers to the entire lifecycle of a deal. It begins by providing a prospect with an initial quote and ends upon receipt of payment. Q2C requires cross-department collaboration to ensure the success of the company’s go-to-market (GTM) success. Chief Financial Officers must understand the full…Read More
Read MoreEvaluating “Good Growth” in SaaS Companies
By Eric Mersch
As CFO strategists, we are often asked “how fast should I grow?” This is a complex question requiring detailed review of the company’s product market fit and go-to-market strategy. We use a mix of unit economics and higher-level revenue growth and profitability margins to answer this question when it comes…Read More
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