Understanding Unit Economics for the Enterprise SaaS “Go-To-Market” Strategy
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Executive Summary The direct field-sales “go-to-market” strategy dominates in Enterprise SaaS companies serving large corporations with high value-add products requiring extensive integrations and high-touch customer service. This article discusses the unit economics of the direct field sales model and shows how it leads us to the LTV/CAC ratio. Enterprise SaaS…Read More

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SaaS Glossary: Metrics, Benchmarks and Ratios Used in SaaS Business Performance Review
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FLG Partners has consulted with many SaaS businesses – from startups to enterprise-level. Our deep CFO consulting and board advisory expertise is used to improve operational and financial performance of these SaaS entities leveraging key industry metrics and benchmarks including (but not limited to): SaaS Financial Metrics Annual Contract Value…Read More

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