Why CFOs Must Rethink Marketing ROI in the Age of AI Search
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Over the past five years, I have increasingly focused on working with executive teams, specifically Chief Revenue Officers, to improve clients’ Go-to-Market (GTM) strategies. The end of the zero interest rate period (ZIRP) and the rise of Generative AI have made the sales process much more complex. I’m finding that…Read More

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Essential Lessons for Becoming an Interim CFO and Excelling in Leadership
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Stepping into the role of an interim CFO is not just about crunching numbers; it’s about navigating complexity, providing strategic clarity, and becoming a critical advisor. Whether tackling crises or driving organizational transitions, interim CFOs wield influence far beyond traditional financial oversight. More directly stated, “You need to have the…Read More

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What’s Your Leadership Style—and Is It Effective?
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I’ve asked myself these questions more than once throughout my career: What’s my leadership style? And is it actually effective? They sound simple, but they require reflection, honesty, and time. We’re each uniquely qualified to examine the experiences that shaped how we lead. I’ll share how my leadership style formed,…Read More

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Leadership Lessons and Insights from Sam Shank, Founder of HotelTonight
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FLG Partners had the privilege of hosting a fireside chat with Sam Shank, seasoned entrepreneur, Advisor, Board Member, and Founder & former CEO of HotelTonight, the revolutionary mobile app acquired by Airbnb in 2019. During this insightful webinar, Sam was interviewed by FLG’s former Managing Partner Laureen DeBuono with whom…Read More

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