The Influential Woman CFO
By Stephanie Roberts
“I hope you enjoy this quick 15 minute interview with Jen Scales from Woodruff Sawyer. As a CPG/Consumer CFO, I shared with Jen some tips on being a High Performer and a Working Parent, the biggest mistake I made at Old Navy, and some other great lessons (my top 10)…Read More
Read MoreCalculating Gross Margin for Enterprise SaaS Businesses
By Eric Mersch
In my experience, many Enterprise SaaS companies struggle with reporting gross margin due to lack of guidance on this topic. FASB refers to gross profit as the difference between revenue and cost of revenue. SEC Regulation S-K provides more detail, defining gross profit as “net sales less costs and expenses…Read More
Read MoreAlternatives to Bankruptcy for Companies Facing Insolvency During COVID-19
By Eric Hall
The current Covid-19 crisis has tested the financial solvency of many companies. Chapter 11 bankruptcy may be the last resort (or next to last resort) for an orderly reorganization of a company’s debt before an outright liquidation in Chapter 7. Both kinds of filings are expensive and procedure-bound. Bankruptcy attorneys,…Read More
Read MoreUnderstanding Unit Economics for the Enterprise SaaS “Go-To-Market” Strategy
By Eric Mersch
Executive Summary The direct field-sales “go-to-market” strategy dominates in Enterprise SaaS companies serving large corporations with high value-add products requiring extensive integrations and high-touch customer service. This article discusses the unit economics of the direct field sales model and shows how it leads us to the LTV/CAC ratio. Enterprise SaaS…Read More
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