The Unique Challenges of Enterprise SaaS
By Eric Mersch
There are many ways to classify SaaS companies, but differentiating companies based upon their customers presents the best approach for assessing and measuring your business. Using a customer-centric definition highlights the key operational differences that drive strategic decision making as well as the relevant key performance indicators. We typically classify…Read More
Read MoreEvaluating “Good Growth” in SaaS Companies
By Eric Mersch
As CFO strategists, we are often asked “how fast should I grow?” This is a complex question requiring detailed review of the company’s product market fit and go-to-market strategy. We use a mix of unit economics and higher-level revenue growth and profitability margins to answer this question when it comes…Read More
Read MoreSaaS Company Benchmarking: Leveraging Metrics for Performance Insights
By Eric Mersch
In the many years I’ve worked with SaaS companies, I continue to observe a surprising lack of standardization of SaaS metrics and performance reporting. My experience reinforces the fact that SaaS business model variants and approaches to measuring performance via metrics are still very much undefined. This is true even…Read More
Read MoreThe CFO as Chief Operator (CxO)
By Eric Mersch
In today’s business world, the rate of innovation is higher than ever, more sales and marketing have been driven online and as a result, more data and insights are needed to support more rapid decision-making. Chief Financial Officers are the leaders managing the systems that produce and hold this information…Read More
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