Creative Cash Strategies for a Cannabis Business: The Case of “Moonflower Edibles”
By Bob Finley
The cannabis industry presents unique challenges to management teams charged with high growth objectives paired with industry-specific banking restrictions. One of the most pressing issues for many is how to fund cash requirements. Cash management becomes even more important when you cannot rely on traditional financing via federal banks and…Read More
Read MoreCFO Guidance: How to Build Your Relationship with the Board
By Mark Archer
The CFO is one of a company’s key leaders interacting with the Board of Directors, second only in importance to the Chief Executive Officer. A good working relationship between the Board and the CFO is critical to your company’s success. The foundation of that relationship should be built on mutual…Read More
Read MoreEvaluating the ROI of Inbound Marketing Strategies for SaaS Companies
By Eric Mersch
SaaS companies that provide software services at low price points need to use low unit cost Inbound Marketing strategies because unit profit is so low. This dynamic is also common among Business-to-Consumer companies that offer low-cost apps with inbound marketing tactics to generate maximum awareness, adoption, and conversion among users….Read More
Read MoreEvaluating “Good Growth” in SaaS Companies
By Eric Mersch
As CFO strategists, we are often asked “how fast should I grow?” This is a complex question requiring detailed review of the company’s product market fit and go-to-market strategy. We use a mix of unit economics and higher-level revenue growth and profitability margins to answer this question when it comes…Read More
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