CFO Guidance: How to Build Your Relationship with the Board
By Mark Archer
The CFO is one of a company’s key leaders interacting with the Board of Directors, second only in importance to the Chief Executive Officer. A good working relationship between the Board and the CFO is critical to your company’s success. The foundation of that relationship should be built on mutual…Read More
Read MoreEvaluating the ROI of Inbound Marketing Strategies for SaaS Companies
By Eric Mersch
SaaS companies that provide software services at low price points need to use low unit cost Inbound Marketing strategies because unit profit is so low. This dynamic is also common among Business-to-Consumer companies that offer low-cost apps with inbound marketing tactics to generate maximum awareness, adoption, and conversion among users….Read More
Read MoreEvaluating “Good Growth” in SaaS Companies
By Eric Mersch
As CFO strategists, we are often asked “how fast should I grow?” This is a complex question requiring detailed review of the company’s product market fit and go-to-market strategy. We use a mix of unit economics and higher-level revenue growth and profitability margins to answer this question when it comes…Read More
Read MoreSaaS Company Benchmarking: Leveraging Metrics for Performance Insights
By Eric Mersch
In the many years I’ve worked with SaaS companies, I continue to observe a surprising lack of standardization of SaaS metrics and performance reporting. My experience reinforces the fact that SaaS business model variants and approaches to measuring performance via metrics are still very much undefined. This is true even…Read More
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